As you know we have been struggling to keep product in stock. The GOOD news is, more product is on the way!! However, demand continues to outweigh the supply!

In an effort to accommodate as many orders as we can, we may need to place limits on certain items and adjust the quantities on orders placed through the website until the manufacturers can catch back up.

We thank you all for your continued support during this time. 

Be Well !!

Glenn, Melissa, Mark and Kerri


Our current operating hours are 9am-4pm.  We MUST cut off orders at 4pm in an effort to continue to ship orders on time.  PLEASE HELP US HELP YOU by getting your orders in to us as EARLY in the day as possible  - Thank you and #staysafe



To All our VERY valued customers,

First and foremost, we hope that you and your families are well and that you all continue to be safe and healthy.

We are open.  However, we are operating on an extremely limited staff and taking the necessary safety precautions to keep our “Regal Family” safe as well.  As such our operating hours are currently: Monday-Friday from 10am to 4pm.

We have been able to start offering some curbside delivery with our trucks.  Delivery services are still limited, so UPS is an option as well.  If your delivery is going UPS, please place your order by 3pm.

Some live bait is available, but please call ahead to give us your order, as we are only bringing in what is needed to keep the product fresh for you!

Our family will continue to do our best to be here and serve your needs!

These are unprecedented times, but we are a strong and resilient industry!  Together, we will get through this!

Be Well – Be Safe – Stay Healthy,

Your crew at Regal,

Glenn, Melissa, Mark and Kerri 


  2020 Regal Cover  KeepCalm  2020 Regal Brands

Welcome to our web site!  The 2020 Catalog is here...over 1,600 new items and 9 new brands!!!

For the 2020 season we have added Blue Ocean soft plastics, CTS rod blanks, Cuda tools, Fin-Nor reels, Fishlab lures, FlipRocks footwear, Santini Tube Lures and Tactical Anglers terminal.

We are excited to announce REGAL OFFSHORE PRODUCTS... featuring high-end hand tied offshore Spreder Bars, Dasiy Chains, Flip Floppys, Lure Kits, Rigs and Leaders! 

 We have also added many new styles of XtraTuff deck boots and shoes, and TONS of new items in all of our existing lines.  Don't forget to check out our Rod Building and Repair section as it continues to grow!

Wholesale dealers please log in for the full color catalog with pricing.


We are a Wholesale Distributor, ONLY.

We DO NOT sell to the public.

The Order Center


It's Here!!!  The Order Center  is our B2B portal for you to create and submit your order to Regal. You can build and submit your order, check availability and pricing, and even see your previously purchased items and reorder them. You can also see your prior orders and check you balance and last payment made.  And The Order Center  is open 24/7!!  Just submit your order by 4pm the day before your scheduled delivery.  Wanna check it out? Just give us a call to setup your login and then click the link below or point your favorite web browser to order.regalbait.com  Give it a try...we think you'll be hooked!