For the best in quality & service call Regal Bait!


keep calm

Welcome to our web site!  The 2017 Catalog is here...over 1,850 new items and 9 new brands!!!

Check out the Jigs & Lures and Jig Heads sections to find new brands S&S Bucktails, Asgard Lures, Blue Water Candy, In-Shore Tackle and Northern Lights Tackle products!!  We now carry synthetic Pork Rinds from both Fat Cow and Otter Tails, found in the Soft Baits Section. Also Baker brand knives, clevices from Worth Co. and TONS of new items in all of our existing lines.   Don't forget to check out our Rod Building and Repair section as it continues to grow!

And coming very soon.... The Order Center  our B2B eCommerce site. You will be able to check inventory, place orders, and even see previous purchases and check your account balance!  If you are interested, please call in to get you log in credientials and we will send you an email when the site "opens".

Wholesale dealers please log in for the full color catalog with pricing.

We are a Wholesale Distributor, ONLY.

We DO NOT sell to the public.


Regal Brands
The Warehouse

From Our Warehouse to Your Store!!

Our experienced warehouse staff will double-check all orders for accuracy!

Regal Warehouse staff in action
"Hmmm...Is that an 'O' or a '0' ????"

We stock over 15,000 items to choose from!!
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We only sell to dealers